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     June 28, 2008 - Issue 2.1
Flip News!   
MAIN ARTICLE  

5 Tips in Creating Your Professional Brand!

Personal branding is the process whereby people and their careers are marked as brands.   Today’s real estate market is so competitive and you are one of hundred or even thousand realtors in your area trying to acquire new business as a buyer or sellers agent.   So, how are you or your business going to standout from your competition?   

 

 

It is so important to understand the benefits of creating your own person brand.   

  1. To generate a competitive edge!   Creating a strong brand for you or your agency can separate you from your competition.   Everyone should be looking for a way to differentiate themselves.  Your brand needs to be reflection of who you are!  You need to think carefully about your values, beliefs, and opinion that mean the most to you and your organization.    
  2. Your brand can reflect on your vision!   Your brand can guide you on how you deal with questions, issues, or communications.  Everything you do reflects either favorably or not favorably on you and your brand.    
  3. Create awareness on your business and services!  The branding process allows you to establish your identity and perception of others on your real estate services.    
  4. Establish a personal brand that creates a buzz around you and your real estate business!  Do you want to establish yourself as a mover and a shaker in the real estate industry?   So, how will your personal branding achieve this and how can you get each customer sharing your information with each other.   Referral business is huge in this industry, so personal branding that creates excitement will help grow your business.     
  5. Market yourself as the expert and increase your real estate sales!    A strong personal brand will generate new real estate business and attract new buyer and seller opportunities to you.  Let your customers see how you stand out from the rest.

     

FLIP TIPS

Have you ever considered using a stager to help you with your next flip.  They have excellent concept, ideas, designs and vision on what the flip could look like and utilizing their skills might make your next flip sell much faster! 

IN THIS ISSUE:

Latest News
Main Article
Special Note
Flip Tips
Success Story
Cool Flipping Websites

LATEST NEWS

Resales Creep Up

Single-family existing-home sales rose 1.6% in May as buyers took advantage of declining prices in distressed markets and snatched up foreclosed properties, according to the National Association of Realtors.

The Realtors reported that sales of previously owned homes rose from a seasonally adjusted annual rate 4.34 million in April to 4.41 million in May. NAR senior economist Paul Bishop said one-third of resales in May involved short sales or sales of bank-owned real estate. He noted that sales have picked up in troubled markets like Battle Creek, Mich.; Sarasota, Fla.; Las Vegas; and Orange County , Riverside, and Sacramento, Calif. The median home price in the West has declined 16% since May 2007.

However, sales have softened in stable markets -- such as Portland, Ore.; Seattle; Raleigh, N.C.; and Salt Lake City -- that continue to enjoy solid job growth. Meanwhile, the median price of a single-family home was $296,700 in May, down 6.8% from that of a year ago. The inventory of single-family homes fell slightly in May to a 10.4 month-supply.

 The NAR can be found online at http://www.realtor.org.   

 

 

 

 

 

Cool Flipping Websites

There is an interesting company that offer educational classes on helping you become a Real Estate Investor.  Here is the link to check them out:

 

SPECIAL NOTE

FixtoFlip has been considering adding more types of listing, so we want to understand what your investors and realtors feel would help them with their business.  Send us your ideas to:  info@fixtoflip.com
 
SUCCESS STORY

With the Right Tools and Resources, You CAN Still Fix and Flip Houses Profitably

In the early part of the decade, people were flipping houses with the same ease and success as the stock daytraders of the 90s.  There was no shortage of homes to fix and flip, and in a staunch sellers market, the ROI on even a modest mid-market home could net huge investment returns for novice flippers.    

 

Now, the market has changed.  Many areas are flooded with properties for sale and residential lots are not moving as fast as once did.  Mortgage rates, although still at an all-time low, are higher than they were in the flip-centric heyday.  And the market is now considered transitional, i.e., not squarely identified as either a buyer’s or seller’s market. Consequently, many analysts and real estate watchers have declared the end of the fix to flip, resulting in the exodus of many of the “make-a-quick-buck” rehabbers from the market.   

A Newer, Smarter, Flipper

Fixing houses is not without risk and given these conditions, this may seem like a scary time to jump into the flipping market.  Like any business venture, you can plan and protect and create contingencies, but cannot plan for the unexpected.  The difference though, between the new, serious flipper, and the flippers of years past, can be summed up in four words:  research, planning, partnerships and management.     

 

The smart flippers today are doing more homework than their predecessors.  While flippers of the past may have conducted some preliminary market research, the new flippers are conducting more extensive research and documenting that research in their plans.  Instead of just looking at comparable properties or “comps” for the sale price, the new flipper evaluates how quickly the comp property sold, the age of the comp, house and lot size and if the comps are in truly comparable neighborhoods or areas.  The extra research allows the flipper to get a more precise picture of his or her investment property.  

New flippers are also planning and managing their expenses more diligently than ever before.  Instead of just a cursory evaluation, new flippers put the proper tools and resources in place prior to purchasing.  New flippers use schedules and spreadsheets that detail costs and expenses, helping flippers determine the ROI before a purchase.  Additionally, the new flipper creates and follows a schedule, ensuring that inspections, repairs, improvements, etc. are completed on time and within budget.   

Partnerships are also key in the current short-term real estate market.  Real estate service partners allow flippers to focus on the overall project, not get caught up in the details.  The smart flippers assemble teams that include trusted realtors, mortgage brokers, home inspectors, contractors, and other professionals to ensure that the process moves smoothly, efficiently, on time and within budget. 

The new successful flipper has one more quality not generally found in the flippers of the past:  patience.  Where flippers of the past may have been eager to turn a quick buck, the new flipper is more apt to wait for the right buyer or market condition before turning the property over.  New flippers also have more sensible profit goals, realizing that the inflated profit gains of a few years past are probably not realistic in the current market.

 

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